Nike | Unsung Heroes

CAMPAIGN: PHOTO + EVENTS

The Unsung Heroes campaign highlighted the new Nike Air Force 1 Sage Hi and Utility sneakers. I identified 8 photographers across North America that could amplify the spirit of the Air Force 1 ethos through their creative lens.

Shot in Los Angeles, New York, Chicago, and Toronto over 3 weeks the campaign captured a photo series of shape-shifters in the fashion space that embodied the Force ethos. Each city had its own launch event featuring the artists and talent involved in the campaign.

The end result is a truly collaborative, authentic and raw collection of photography that celebrates unstoppable forces.

Credit: Campaign Development, Creative Resourcing, Production Team, Photo Editor

Agency: Girlgaze

Distribution: Nike PR, Nike Social, Nike Retail & Partner Stores, Girlgaze Social, Experiential Events in each market.