Dove x Girlgaze | Project ShowUs

CAMPAIGN: PHOTO, EVENTS, DIGITAL, OOH

Project #ShowUs by Dove x Girlgaze redefined how women are represented in media and advertising and set a new standard for the authentic and diverse representation of women across the world.

We partnered with women & non-binary individuals globally to create Project #ShowUs, a collection of 5,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use.

In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of women and non-binary photographers – we built the world’s largest stock photo library of its kind.

Stats: 39 Contries, 116 Photographers, 5,000+ images

Credit: Creative Resourcing and Production Team

Agencies/Partners: Publicis (SapientRazorfish), Getty Images, Girlgaze

Awards: Cannes Silver Glass Lion for Change, Jay Chiat Awards Silver Global Strategy, AdWeek Best Partnership Innovation, DigiDay Awards Best Social Good Campaign, The Drum Awards Best Cross Channel Media