Google Pixel 2

CAMPAIGN / PHOTOGRAPHY / DIGITAL ZINE / LAUNCH PARTY

Google was looking to create a campaign for the launch of the Google Pixel 2 targeting Gen Z. To support the launch we created a Digital Zine with Willow Smith and a curated series of Pixel 2 live phone cases with wallpaper from 25 Gen Z artists. We also used wheat pasted wild postings of the artwork to promote the campaign on the streets in Los Angeles and New York City.

The launch party was held in West Hollywood, CA.

Credit: Client Management/Strategy, Creative Resourcing, Photo Editor, Production Team

Agency: Girlgaze