A Record Shouldn’t Last A Lifetime
CAMPAIGN: PHOTO, SHORT DOC SERIES, SCREENING EVENTS, EDUCATION
A Record Shouldn’t Last A Lifetime is a powerful award-winning campaign featuring 5 advocates, formerly incarcerated individuals, and their family members, amplifying the voices of those impacted by the war on drugs. The stories were captured from the Equity First Alliance community putting an intimate and human face to those who have been most harmed, by telling their personal stories.
The campaign is a call to action advocating for widespread implementation of automated expungement and for expanded eligibility for expungement.
Films were screened in different communities alongside curriculum and discussions to encourage viewers to mobilize and vote in support of federal automated expungement. This campaign launched a sustainable partnership between CPG brand, Besito, and nonprofit Equity First Alliance to provide sustainable funding to the organization by donating a percentage of profits.
Agency & Partners: Radical Womxn, Equity First Alliance, Besito
Credit: Creative Resourcing & Casting, Campaign Development, Creative Director
Awards: Bronze CLIO for Advocacy
Mauro: Inglewood
“I was 18, I was young when I got the felony and for the past 10 years its been a part of my life and kept me away from fully integrating back into society. Until I got my record expunged I couldn’t go to school and I couldn’t get a job, it haunted me for awhile.”
Hafsa & Tauheedah: South Central
“We live in a world where we don’t allow people to have second chances. I think about food in my nephews mouth I think about the stigma my sister has had to face. My nephew is going to struggle because my sister has a record. She can’t provide the way she wants to provide for my nephew ”
DeJanae: South Central
“Less than an ounce of weed could cost you the rest of your life. When someone is convicted of a cannabis crime they lose access to government funded education, housing, resources, they lose access to time— one of our most valuable resources we can never get back.”
Christian: Highland Park
“Stop the violence, I’m here for change”
