PLUS | Pride Liberation Campaign

CAMPAIGN: UGC PHOTOGRAPHY/ARTWORK FOR DIGITAL/SOCIAL

For Pride 2021, my agency Radical Womxn, partnered with PLUS Products to create the PLUS Pride Liberation campaign. I creative directed and produced the campaign hiring 5 LGBTQIA+ artists to create unique and original pieces of content with PLUS’s Limited Edition Pride gummies.

10% of proceeds from the gummies was donated to the San Francisco-based Transgender, Gender-Variant & Intersex Justice Project.

Credit: Campaign Development & Strategy, Creative Direction, Production

Agency: Radical Womxn